Author: sana1

HOW COVID-19 AFFECTS OTT AND TV VIEWERSHIP

HOW COVID-19 AFFECTS OTT AND TV VIEWERSHIP

Seemingly, the world will battle Ccoronavirus for the entire 2020 and perhaps even longer. Stuck at home, people are hungry for exciting and immersive content. This trend is evident from the surge in the active OTT subscriptions and increased TRP ratings. Online...

Marketing Trends After COVID-19

Marketing Trends After COVID-19

The COVID-19 crisis is still far from over for the majority of the world, but there are quite a few changes that are observed when it comes to consumer behavior. The worldwide impact of the...